[1]张跃松,李汶翰.合作开发视角下房地产企业核心竞争力评价[J].山东建筑大学学报,2014,(01):71-76.
 Zhang Yuesong,Li Wenhan.Evaluation of core competitiveness of the real estate companies based on cooperative development[J].Journal of Shandong jianzhu university,2014,(01):71-76.
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合作开发视角下房地产企业核心竞争力评价()
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《山东建筑大学学报》[ISSN:1673-7644/CN:37-1449/TU]

卷:
期数:
2014年01期
页码:
71-76
栏目:
工程实践
出版日期:
2014-02-15

文章信息/Info

Title:
Evaluation of core competitiveness of the real estate companies based on cooperative development
作者:
张跃松李汶翰
(中国人民大学 公共管理学院,北京 100872)
Author(s):
Zhang YuesongLi Wenhan
School of Public Administration and Policy,Renmin University of China, Beijing 100872,China
关键词:
房地产合作开发核心竞争力评价
Keywords:
real estatecooperationdevelopment core competenceevaluation
分类号:
F293. 33
文献标志码:
A
摘要:
通过分析合作开发模式下房地产企业核心竞争力的影响要素,从定性和定量两个角度构建了房地产企业核心竞争力的评价指标体系,运用灰色关联度综合评价法,通过算例分析,评价了房地产企业(万科企业股份有限公司)与四个其他企业合作开发对企业核心竞争力产生的影响,并进行了排序。结果表明:房地产核心竞争力万科—SOHO中国合作模式最优;万科—招商地产合作模式和万科—华润合作模式居中;万科—中粮合作模式最弱。说明房地产核心竞争力的提高与合作方企业竞争力的强弱和合作有效程度有关,而房地产企业间强强联合未必会对房地产企业核心竞争力产生影响。
Abstract:
The purpose of the study is to evaluate core competence of the real estate companies based on cooperative development.  This paper from a brand-new angle establishes the index system and by
combining AHP Method with Gray Comprehensive Evaluation Method evaluates the core competence of the real estate companies after comparing all kinds of methods.  Through the empirical analysis,thispaper analyzes the core competence of different enterprises based on a case of Vanke Real Estate Enterprise.  The results show that the core competencies of VankeReal Estate and SOHO cooperation mode is the strongest,followed by that of Vanke Real Estate and Investment Real Estate cooperation mode and Vanke Real Estate and Huarun cooperation mode,the weakest is Vanke Real Estate andCOECO cooperation mode. It shows that the size of the real estate enterprise’s core competence is closely related with the effectiveness of cooperation relations and that strong consociation between two big real estate enterprises will not certainly enhance the enterprise’s core competence.
更新日期/Last Update: 2014-03-25