[1]马莹.精装房项目全程营销策略研究——以齐鲁花园项目为例[J].山东建筑大学学报,2011,(05):502-505.
 MA Ying.Study of whole marketing strategies of decorated house— A case study of Qilu Garden[J].Journal of Shandong jianzhu university,2011,(05):502-505.
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精装房项目全程营销策略研究——以齐鲁花园项目为例()
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《山东建筑大学学报》[ISSN:1673-7644/CN:37-1449/TU]

卷:
期数:
2011年05期
页码:
502-505
栏目:
工程实践
出版日期:
2011-10-15

文章信息/Info

Title:
Study of whole marketing strategies of decorated house— A case study of Qilu Garden
作者:
马莹
天津大学 管理科学与工程学院,天津 300204
Author(s):
MA Ying
School of Management Science and Engineering, Tianjin University, Tianjin 300204, China
关键词:
精装房全程营销策略
Keywords:
decorated house whole marketing strategy
文献标志码:
A
摘要:
对精装修房项目全程营销策略进行策划,不仅能够系统的指导精装房项目策略制定,挖掘项目的潜力,而且还能提高房地产项目的经济效益、社会效益和环境效益。文章通过实际案例分析,以山东齐鲁花园精装修房项目为例,探讨了精装房项目营销在项目开发、经营、销售、管理中的全方面应用策略。提出了山东齐鲁花园精装修房前期营销策略有:项目投资营销、规划设计营销、形象营销和营销推广策划;后期营销策略有:销售管理、服务营销和品牌营销。
Abstract:
Making plan of the whole marketing strategy is very important to real estate project. On the one hand, it can provide systematic guide to real estate project and tap the potential of the project; on the other hand, it can improve economic benefits, social benefits and environmental benefits of the project. By taking Qilu Garden for an example, the paper discusses the full application strategies of decorated house marketing, including development, sales, marketing and management. In related to Shandong Qilu garden clothbound room project, the pre-marketing strategies are that of project investment marketing, planning and design marketing, image marketing and market promotion; post-marketing strategies are that of sale management, service marketing and brand marketing. 
更新日期/Last Update: 2011-12-28